Redemption 4:04 is an emerging lifestyle and streetwear brand rooted in themes of renewal, transformation, and personal evolution. The client needed a brand identity capable of holding its own within a visually intense apparel environment—his clothing features bold graphics, layered symbolism, and expressive motifs. The logo and visual system had to be strong enough to cut through that visual density while still feeling cohesive with the collection.

I developed a contemporary identity anchored in assertive typography, structured geometry, and symbolic elements that complement the brand’s narrative. The logo system was intentionally designed with clarity and contrast in mind, ensuring it remained recognizable whether embroidered, printed, or placed alongside highly detailed artwork.

As part of the debut collection, I created custom illustrated patches engineered for embroidery and graphic application. The illustrations needed to remain legible and striking even when positioned among the brand’s busier garment compositions, so the designs focus on bold lines, simplified forms, and strong silhouettes.

To support the launch, I designed a clean, scalable website that introduces the brand ethos and provides a grounding visual identity across digital touchpoints. The site’s minimal layout balances the brand’s expressive apparel and ensures the logo and visual elements remain focal points.

The final deliverables include a flexible logo system, illustrated patches, website design, brand typography, and a visual language that communicates Redemption 4:04’s message while maintaining clarity in a graphic-heavy design landscape.