Venus in Aries

Venus in Aries is an independent outerwear label built around modular construction, technical design, and transformable silhouettes. The identity needed to communicate adaptability, duality, and the structural clarity that defines the collection.

I created a symbol that merges the Venus icon with the Aries glyph, forming a modular emblem that reflects the brand’s focus on transformation. The visual system extends into geometric typography, a minimal palette, and a graphic structure inspired by technical garment diagrams.

In addition to the brand identity, I produced product photography for the collection’s early pieces. The photography highlights construction details, detachable elements, and the engineered components that define the brand’s modular approach. The visual style is clean and material-focused, ensuring each garment’s structure, silhouette, and modular function are clearly communicated for digital use, editorial content, and marketing.

This cohesive identity and photographic direction support Venus in Aries across digital platforms, runway presentations, lookbooks, and future e-commerce development, establishing a clear visual foundation for the brand’s technical, future-focused aesthetic.

Brand branding board for Venus in Aries, featuring logo, typography, color palette, and branding applications including a business card, and tags. Colors are dark gray, deep burgundy, red, and beige.
A woman with dark, wavy hair and dark skin is standing outdoors on a rooftop with a city building in the background. She is wearing a large, white textured jacket over a black top and black shorts, with one hand in her pocket, and she is looking at the camera.
A woman with sunglasses and a black leather jacket standing on a rooftop with city buildings in the background during sunset.
A woman in a purple trench coat and high heels poses on a rooftop with city buildings in the background during dusk.